Retail in Mexico: Cherokee to sell Sideout brand through Soriana

In this week's retail news, Cherokee, a "California lifestyle brand", has signed a 3 year agreement to sell and market their Sideout brand through Soriana.  The deal will include men's, women's, and children's clothing as well as footwear and accessories. 

Soriana has also announced the opening of 5 new stores in November.