Today I am blogging live from Rosarito, Baja California Norte, so I thought it was only appropriate to mention a very interesting program I read about awhile back. Rediscover Rosarito is a partnership between the city of Rosarito and Emerson College which is described on their website as an "ongoing image restoration campaign".
The campaign aims to once again attract tourism and investment to Rosarito, a city hit hard by the effects of the media reports on narcoviolence. Rosarito thrives on foreign investment and tourism, so when the media says it's unsafe to go to Mexico, the local economy takes a nosedive off of a cliff. Many people don't realize that Rosarito is home to Fox Studios Baja, where movies such as Titanic and Master and Commander were filmed.
To visit the site, click here