Soriana, a Mexican retailer based out of Monterrey, said it's Q1 2010 profits nearly doubled from a year ago. Those are pretty amazing results considering all of the economic setbacks Mexico saw in 2009. The company claims that a change in marketing strategy has lead to increased sales.
Soriana currently has over 471 stores across the Mexican Republic.
Soriana purchased the Gigante chain of supermarkets in 2007, and since then has seen tremendous growth.
Its expansion plans for 2010 include opening 40 new stores.